The Modern Aesthetics of Streetwear

The Modern Aesthetics of Streetwear

Streetwear style is based on comfortable and casual clothing. The fashion trend was originally influenced by surfers, skateboarders, and the hip-hop scene of the late 80s and early 90s.

While there are no specific rules for streetwear fashion, there are some common elements. This style is not afraid to play with proportions, and pairs oversized sweatshirts and sneakers with baggy denim or jogger-style pants. 

Streetwear is an ultimate fashion statement centered on freedom from conventional norms in the form of easy-to-wear, comfortable apparel. But one of the most intriguing aspects of streetwear is the astonishing range of bold and subtle graphic t-shirt designs.

Streetwear graphic tees are an ideal way to show off your individual personality, make a statement, and stand out from the crowd. The streetwear movement is all about being yourself and not a copycat of other styles.

History of Streetwear Fashion Brands

Streetwear has a rich history. In the United States in the late 1980s, Shawn Stussy, a Laguna Beach surfboard maker started the phenomenally successful brand “Stussy”. The idea to use his own designs on surfboards and t-shirts resulted in a line of apparel that became one of the world's largest names in streetwear. The culture of streetwear is reflected in the clothing and accessories from this iconic brand.

In Japan in 1992 “A Bathing Ape” brand emerged from the popularity of hip-hop culture as the main driving force. Graphic designer Shinichiro "Sk8thing" Nakamura teamed up with young shop owner Toru Iwai and another Japanese designer named Jun Takahashi to launch the label “Nowhere”. In 1993, they opened a store with the name Nowhere, where they sold their own line of hoodies and t-shirts. They created another popular brand by the name “Undercover.” The shop carried their own merchandise and imported popular American streetwear brands. 

in 1994, James Jebbia opened “Supreme” after working with Stussy in New York. Supreme catered to the skateboard community. The marketing brilliance was the idea to place the clothing racks around the perimeter of the store and allowed skaters to skate inside. 

The Supreme brand played a pivotal role in the growth of streetwear style, bringing underground subculture together with the decadent extravagance of New York’s high society culture and fashion industry. Who would have thought that an outlandish price tag on a cotton tee-shirt or hoodie would have kids lined up around the block? Nonetheless, Supreme events bonded the community and contributed to the mainstream popularity of streetwear hip-hop fashion. In 2017 Supreme collaborated with Louis Vuitton on a line of bags, backpacks, wallets, and other accessories.

When streetwear first began, it was almost inconceivable that it would evolve into high fashion. However, celebrities and social networks were key in making streetwear a global phenomenon

Streetwear style is not a passing trend. Another noteworthy brand is Patta which was launched in 2004 by two veteran players of the Amsterdam hip-hop scene. They started as a shoe store and printed their logo on t-shirts for their friends. This brand quickly grew into a streetwear label in Europe with a cult following. 

If you're not comfortable with the trends of the masses, then create your own fashion style

The best streetwear brands are the ones that are built on DIY culture, which is exactly why TatteredTs started. We have carefully curated designs from artists that we believe demonstrate the very essence of unique individuality and expression. We are proud to represent these designs and celebrate the artist’s work. 

Graphic t-shirts can convey a thousand words in an image. TatteredTs are gender-neutral and age-defying, so they make a lovely one-of-a-kind gift. Get inspired with your clothing and let your creativity run wild! This streetwear style is casual, and you don't have to be flashy or ostentatious to wear them. TatteredTs carries an exclusive selection of creative graphic t-shirt designs from talented independent artists. Our designs are inspired by a passion for skateboarding, surfing, gaming, BMX bikes, tattoos, and extreme sporting athletic lifestyles.